|The BUSINESS GUIDE aims at promoting direct trade contacts between Africa and the Middle East by providing useful information on various aspects of the African market. Covering specific trade sectors and commodities, these articles and features will hopefully provide useful insights into the demands and needs of the African market - specially from a Middle East perspective. |
Published simultaneously from Dubai and Kenya for the last seven years, the BUSINESS GUIDE has played an instrumental role in promoting direct trade between the Middle East and Africa. Foreworded by Abdul Rahman G. Al Mutaiwee, Director-General, Dubai Chamber of Commerce and Industry and the Ambassadors of Kenya, Uganda, South Africa, the BUSINESS GUIDE aims at strengthening the exports of UAE-based companies to the newly-opened markets in Africa by highlighting their products and services in the African countries.
Distributed amongst exporters, importers, general merchants, manufacturers and traders in Kenya, Tanzania, Uganda, Zimbabwe, South Africa, Eritrea, Nigeria, Senegal and Ethiopia, BUSINESS GUIDE has served as a ready reference guide for business people in Africa who are looking for new sources of supply. The publication has been extremely successful in developing some specific trade sectors, namely: Electronics, Household Appliances, Computer Hardware & Accessories, Automobile Spare Parts, Electrical Equipment & Lighting, Plastic Products, Stationery Items, Packaging Materials, Cosmetics, Perfumes & Toiletries, Printing - to name a few.
The Web Edition of the BUSINESS GUIDE is aimed at further increasing the reach and effectiveness of the publication by targetting the Internet community. Many export-oriented companies have been able to establish direct contacts with their business counterparts in African countries by advertising in the BUSINESS GUIDE.
We would be happy to provide additional information on specific sectors on request. Your comments and suggestions on how to improve this website are welcome!